Email Marketing Platform
I was asked to generate some ideas for a redesign of an email marketing system including some UX ideas to increase engagement. Along with the redesign of the UI, I suggested some user on-boarding options to better guide the user thought the experience. Varying user levels received different on-boarding options when logging in. The UI refresh also helped create a better overall experience with better defined pathways to goals and a cleaner simpler, and ultimately easier to use layout.