Email Marketing Platform

I was asked to generate some ideas for a redesign of an email marketing system including some UX ideas to increase engagement. Along with the redesign of the UI, I suggested some user on-boarding options to better guide the user thought the experience. Varying user levels received different on-boarding options when logging in. The UI refresh also helped create a better overall experience with better defined pathways to goals and a cleaner simpler, and ultimately easier to use layout.

Synergy FX

Synergy FX are forex brokers based in Sydney, Australia. I was asked to brand their company to ensure relevance to their target market. I crafted a memorable brand identity including their website, based around key branding elements.

It’s My Wedding

Here is a glimpse of the full rebrand and website redesign I did for It’s My Wedding – responsive website with business directory, members and custom advertising system.

Stanthorpe Tours

Stanthorpe Tours required a brand centred around a website to promote their new business of guided wine and scenic tours of the Stanthorpe and Granite Belt region. I designed a responsive website and crafted a unique brand which sets it apart from existing competitors. I also created the “Un-Discovered Stanthorpe” campaign for the brand’s launch. The launch has been a huge success with bookings near full.

iOS App

A current project underway and “under wraps” – I am  designing the branding, UI and UX.


Here’s a sneak peak at a concept of a little experimental fun side-project I am currently working on. It’s a new way to find and contextualise News in time and space in the digital world.


Based in Brisbane, Fitumi is a clothing label aimed at the youth and young adult market. This was a fun side project which also evolved into garment and apparel design. I designed the full branding including brand and art direction. I also designed the website and other associated material for launch.


Australian Tourism Data Warehouse manage and supply all tourism data to ‘Tourism Australia’ and all tourism state bodies. I was approached to undertake their corporate rebranding including website redesign, as they were dissatisfied with their existing product. As part of the rebranding, the brief requested their new logo retain the essential look of their old logo, but better reflect the company’s key role in the industry, their professionalism and future direction.

GC Eyewear 2014 Campaign

The striking “Be Bold” campaign was created to make a statement for the 2014 year ahead. GC Eyewear is bright, fresh and fun for 2014. The “Be Bold” campaign covers both sunglasses and reading glasses, with a new focus on prescription-ready readers. I art directed and designed the new look and feel.

Pursuit Active

Pursuit Active is a new entrant to the sports eyewear market competing with leading brands at a lower price point. I crafted a recognisable sport brand enabling Pursuit Active to do this. The stylised “P” in the logo is an easily identifiable mark having angles and form indicative of a manufactured product, while also portraying movement.

Brisbane Roar

I was asked to collaborate on the Brisbane Roar Development and Roar Active Program websites. I art directed and designed both websites to complement the existing Roar branding style, with the Roar Active website having a unique look and feel to appeal to a young demographic.

T+T Timewear

T+T Timewear required a brand with a classic timewear feel, yet flexible enough to be applied to the various T+T product lines. Inspired by Swiss origins of leading timewear brands, I created a strong unique logo that would remain memorable amongst other timewear brands. Through the brand, I highlighted the quality of product, while creating a desirable essence. I also produced packaging, point of sale material as well as other marketing material for the brand’s launch.

Nutmegs Football Academy

I was asked to collaborate on the branding and website user interface design for Brisbane based Nutmegs Football Academy – a football development academy for young aspiring players. I created “Meggsy” the character mascot for the logo to represent the brand. Meggsy brought a fun mischievous personality to the brand.

GC Eyewear

GC Eyewear required a new approach to their existing brand with a focus on repositioning themselves in their market. I crafted a new brand portraying a fashionable product of high quality. The roll out of the rebrand has been met with high praise from stockists, with immediate increased sales. As a brand, GC Eyewear can now compete with other mid-range and luxury eyewear brands.


Hardy’s required their new brand to invoke quality and trustworthiness for their food product lines. I established a brand which felt instantly recognisable and reliable. Hardy’s are now stocked nationwide in supermarkets and fast becoming a household name.

Ice Vodka

Ice Vodka is a concept I was requested to flesh out for a new entry into the Australian beverages market. I assisted with branding, labelling, advertising and campaign creation of “Frostbite Never Felt So Good”.

Vanguard Blinds

Well established and reputable Brisbane blind-makers, Vanguard Blinds, required a refresh of their brand and image. The result was a fresh take on their old logo and a focus for the new brand on the emerging market of developers and architects, while not alienating their current base of household consumers. Vanguard Blinds has grown and gone on to successfully capture both market segments.

Boadicea Brown

Boadicea Brown was referred to me to establish the full branding for this new jewellery design start-up business. I created a logo with interlocking circles – a link to the celtic history of Boadicea – while maintaining a modern look with colours representative of their specialisation – silver. I also designed their ecommerce website.


I designed a new brand into retail market for Australian consumers. It’s called James, and here is a sneak peak.


Rubrik manages, organises and specialises in organisational structure and change within corporate organisations, with a focus in the sporting sector.  I encapsulated all these elements into a single elegant mark, supported by a strong branding.